Cyberport is a government funded creative digital community that nurtures digital industry startups and entrepreneurs.
The organisation sought to recruit participants to various programmes and build brand awareness among a wider audience.
To achieve this, Stepworks devised the creative for a multi-channel direct response campaign. The campaign also aimed to achieve a key awareness metric as reported by a third party independent survey.
Enhanced brand recognition – Following the campaign, Cyberport reported they outperformed their key metrics for brand awareness and response.
Increased audience – The initiative brought new interest to Cyberport’s initiatives.
Raised team morale – The Cyberport team were excited and pleased that the campaign got a lot of positive feedback and received a merit award at an industry competition.