Brand building
glossary

Question

The range of qualitative, quantitative, objective and subjective metrics indicating degree of success. In a branding context, this can include volume or value of market share, perceived awareness and return on investment.

Accepted Answer

The range of qualitative, quantitative, objective and subjective metrics indicating degree of success. In a branding context, this can include volume or value of market share, perceived awareness and return on investment.

Brand building
glossary

key performance indicators (KPI)

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Brand building glossary

key performance indicators (KPI)

Suggest a term

Let’s talk about building your brand

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Brand building
glossary