Brand building


brand architecture

The hierarchical breakdown of how an organisation and its individual brands fit together. These are segmented into three types: 1. Branded house (a single brand appears on all products and services). 2. House of brands (sub-brands are presented to target audiences as nominally independent entities. 3. Hybrid (a combination of branded house and house of brands).

Suggest a term

Let’s talk about your business
+852 3678 8700

Or use our enquiry form

19/F, LKF 29
29 Wyndham Street
Central, Hong Kong