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The hierarchical breakdown of how an organisation and its individual brands fit together. These are segmented into three types: 1. Branded house (a single brand appears on all products and services). 2. House of brands (sub-brands are presented to target audiences as nominally independent entities. 3. Hybrid (a combination of branded house and house of brands).
Hong Kong
702, LKF29
29 Wyndham Street
Central
+852 3678 8700
Singapore
160 Robinson Road, #14-04
Singapore 068914
+65 6668 7233