Rethinking the Travalo website was an important part of the Travalo brand upgrade initiative.
As a relatively low cost product with wide retail distribution, the Travalo product has a big web footprint. The website needs to position the brand, explain the product and convert the visitor to a customer as effectively as possible.
An important part of the ecommerce website was making sure it was the top Google entry for Travalo. With over 2 million plus Google hits on a search for “Travalo”, this meant applying best practice SEO throughout the site.
Ultimately Stepworks delivered a website that fulfilled all the requirements of the brand, presented the product in the best possible light and moved the visitor towards the sale.
Enjoyable user experience – The website puts the product first, and quickly engages the visitor by offering choice. Those new to Travalo can easily find how-to-use information and discover the brand story.
Direct sales via ecommerce – The shopper’s journey from window browser to check out is facilitated by proven online shopping applications.
Easy site management – Travalo team members can manage website content, promotions and prices via the user friendly content management system.
Custom apps – Stepworks also built an online tool for warranty registration and promotional code redemptions for Travalo products.