Manufacturer amplifies success with a revitalised brand

One website to rule them all

Rethinking the Travalo website was an important part of the Travalo brand upgrade initiative.

As a relatively low cost product with wide retail distribution, the Travalo product has a big web footprint. The website needs to position the brand, explain the product and convert the visitor to a customer as effectively as possible.

An important part of the ecommerce website was making sure it was the top Google entry for Travalo. With over 2 million plus Google hits on a search for “Travalo”, this meant applying best practice SEO throughout the site.

Ultimately Stepworks delivered a website that fulfilled all the requirements of the brand, presented the product in the best possible light and moved the visitor towards the sale. 

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The website aims to cement the positioning of the product as an affordable luxury

Value created

Enjoyable user experience – The website puts the product first, and quickly engages the visitor by offering choice. Those new to Travalo can easily find how-to-use information and discover the brand story.

Direct sales via ecommerce – The shopper’s journey from window browser to check out is facilitated by proven online shopping applications.

Easy site management – Travalo team members can manage website content, promotions and prices via the user friendly content management system.

Custom apps – Stepworks also built an online tool for warranty registration and promotional code redemptions for Travalo products. 

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The website balances imagery and storytelling to showcase the high quality of Travalo innovations

 
 

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+852 3678 8700

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29 Wyndham Street
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