Branding heritage

A successful maiden voyage for new visitor attraction

First Stepworks advised on and developed key aspects of the TramOramic Tour and brand. Next we worked with the Tramways team to develop a successful launch campaign for the service.

The TramOramic Tour was first unveiled to local dignitaries, media and key tram social influencers at a branded event. Campaign elements included special golden ticket souvenirs, digital, outdoor and trade media print advertising.

Working closely together, the Tramways and Stepworks team achieved a strong identity across all service components.

Value created

Widespread media coverage – The launch of the new service attracted strong support from tourism and transport officials, and received widespread coverage in traditional local media channels, and global trade channels.

High social media ranking – The TramOramic Tour won a TripAdvisor Certificate of Excellence and is ranked highly among Hong Kong tours with a 4.5 star rating.

The coveted Golden Ticket is a valuable memento of the experience and makes passengers happy
“Fantastic! Just love it... My family enjoy every moment on the tram. And we do appreciate the Golden Ticket given.”

LiuMK, Kuala Lumpur, Malaysia
TripAdvisor review

Souvenir postcards and posters depict the tram in a setting with modern and historic photography

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