Enhancing digital engagement for Swire Pacific

Elevating standards in digital reporting

Swire Pacific’s reports share the sustainability efforts of their five business areas with investors, employees and green groups.

Swire Pacific sought a creative partner whose digital expertise ensured they continuously improve their reporting standards as new areas of sustainability emerge.

Together with Swire Pacific, the Stepworks team developed creative concepts, copywriting, digital design and development of the reports. Easier navigation, clearer information hierarchy and subtle animation improved the user experience for visitors.

Stepworks and Swire Pacific ensured each report evolved every year based on stakeholder expectations and legal regulations. 

Value created

Consistent digital touchpoints – Stepworks created a design theme for each year’s report that extended to announcement emails, summary documents and downloadable PDF versions.

Deeper engagement – Performance data from past reports were rarely read. Creating useful tools and interactive matrices made them easy to understand, compare and share for improved audience engagement.

Tight deadlines met – Due to frequent regulatory changes and tight deadlines, Stepworks and Swire Pacific worked closely to deliver on time and to an exceptional standard.

Ongoing partnership – Close teamwork led to Stepworks being trusted to develop each new report. This helped the Stepworks team propose and implement improvements earlier and more effectively


The distinctive design for the sustainability report complements Swire Pacific’s annual report to maintain thematic consistency
swire-pacific-sustainability-report-website
swire-pacific-sustainability-report-homepage
swire-pacific-sustainability-report-page
swire-pacific-sustainability-report-matrix
swire-pacific-sustainability-report-graphs
Readers of Swire Pacific’s digital sustainability report can interact with visualised data and infographics, download preferred sections and compare trends from previous years

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