An important objective of the Matilda rebranding was to give the team the resources necessary to develop future communications initiatives.
We assist Matilda’s brand builders with a guided toolbox approach. A short animated video was produced to inspire Matilda with ways they could apply various components.
In addition to comprehensive guidelines, an on-brand presentation deck showed the way forward.
Engaged stakeholders – The approach united the Matilda team, who liked the warmth and flexibility of the logo. The guidelines allowed for various creative applications of the logo, which further builds team engagement.
Enhanced approachability – The new design reflects Matilda’s genuine friendliness and approachability, and helps to correct misperceptions of exclusivity.