Judiciary unveils brand to signify 
institutional independence

A sensitive institutional branding assignment

The Judiciary of the Hong Kong Special Administrative Region of the People’s Republic of China is responsible for the administration of justice in the city. It is constitutionally independent of the executive Government and the Legislature.

The Judiciary assigned Stepworks to assist them with developing a new logo and brand identity system.  

The institution launched the initiative with the belief that the Judiciary logo will help members of the public to distinguish the Judiciary from the executive arm of the Government. This distinction underlines the independence of the Judiciary.

judiciary-rebrand-building
The logo can be applied in very high resolution that highlights details of the building

Value created

Successful outcome – After exploring many options, the carefully managed project culminated in a new logo for the Judiciary.

Wide acceptance – Displayed in every courtroom and point of public interaction, the logo is widely recognised as a symbol of justice.

judiciary-rebrand-logo
The Judiciary logo is based on an elevation drawing of the Court of Final Appeal
judiciary-rebrand-exterior-building
The exterior of the court building at 8 Jackson Road is a declared monument in Hong Kong

“The logo in blue displays solemnity and dignity, representing the Judiciary’s core value of administering open and impartial justice.”

From the logo launch press release
Judiciary of the Hong Kong Special Administrative Region of the People’s Republic of China

Let’s chat

Ask us how we can add value to your business.

hello@stepworks.co
+852 3678 8700

19/F, LKF 29
29 Wyndham Street
Central, Hong Kong

Or use our enquiry form

Sign up for Wholehearted Brand Building – a practical how-to series designed to help you get more value from your brand