In operation since 1904, Hong Kong’s trams are an essential part of the Hong Kong experience.
Affectionately known as Ding Dings, they are both a valuable public transport service, and a treasured icon of a remarkable city.
Ding Ding network operator Hong Kong Tramways teamed up with Stepworks to create previously untapped value from their brand.
Increased visibility – The branding initiative included a comprehensive signage system designed to cut through Hong Kong’s legendary visual clutter.
Stronger affinity – Many Hong Kong people and visitors have expressed their love for the revitalised brand. It helps entrench the trams as indispensable to the city.
New IP opportunities – The brand is designed to facilitate licensed merchandising and crossover opportunities.The integrity of Tramways’ intellectual property is protected by detailed usage guidelines.
“The narrow gauge double-decker tram holds a special place in the hearts of Hong Kongers, and the new logo beautifully reflects our DNA, which showcases Hong Kong craftsmanship at its best.”
Emmanuel Vivant, Managing Director
Hong Kong Tramways