Bioscience pioneer solves business challenge with branding

Sales made easier

DiagCor innovations are used daily in labs across the world for prenatal diagnosis, genetic testing, cancer testing, infectious disease identification, and parentage investigation.

Their products fulfill the global demand for MDx services in the fast-growing preventative healthcare sector. Applying the brand consistently at every touchpoint raised trust among an audience relentlessly targeted by big spending big pharma.

Stepworks created brand guidelines specifying colour, typography and logo application. Stepworks organised and art directed a photoshoot on DiagCor’s premises which formed the basis of an image library for the brand. 

Value created

Strong results – Giving the brand a clear parameters and a premium image helped the sales team close deals as a credible supplier of quality equipment.

Trust built faster – A clear positioning as a leading innovator strengthened DiagCor’s credibility in the market.

Clear differentiation – Crucially, DiagCor operates in translation medicine, product development and clinical testing. Many customers only realised their unique virtuous circle approach after the rebrand.

Time saved – Clear guidelines saved the DiagCor team from wasting time endlessly discussing how to present the company. It also saved sales teams’ time when explaining product advantages. 

Easy to understand brand guidelines offer DiagCor designers a clear roadmap for developing future campaigns and branded touchpoints
DiagCor’s tradeshow booth attracts attention and conveys the company’s premium offering
The on-brand communication deck helps DiagCor team and distributors sell more effectively to various audiences, some of whom have low scientific understanding of the product

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