Marriott Bonvoy launches multilingual Asia Pacific loyalty campaign

24 November 2023

The campaign invited event organisers and their guests to discover a world beyond

Marriott International is the world’s biggest hotel group. Seeking to grow event bookings in Greater China and Asia Pacific the group recently launched a promotions campaign under its Marriott Bonvoy loyalty program. 

The campaign was designed and produced by leading Hong Kong and Singapore branding agency, Stepworks.

A platform for regional consistency

The project deliverables comprised a set of campaign guidelines that included a message framework, images and video. 

Produced in a number of languages, including Chinese, Japanese, Korean, and Thai, the toolkit enabled Marriott properties to create promotions for the channels and audiences most relevant to them.

Targeting the world beyond

At the heart of the creative was an invitation to multinational corporation decision makers and event organisers to Discover a World Beyond

The campaign featured a number of Marriott properties across the Asia Pacific. These revealed the group’s diversity and capability to host business events, conferences, and meetings.

Strong teamwork between the Marriott and Stepworks teams ensured a smooth collaboration and positive outcomes.    

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21 June 2023

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