- | həʊlˈhɑːtɪd |
showing or characterised by complete sincerity and commitment
Wholehearted Brand Building is how we create valuable competitive advantages for the people and organisations we work with.
Effective brand building can give you a more valuable business, a more resilient organisation, stronger sales, happier teams.... Like any opportunity, there are risks.
Our approach aims to minimise risk and maximise returns. This means being completely open and realistic about the potential of your relationship with us.
Brand building is a journey of exploration. On our journey we face many possible paths.
Some lead to treasure. Some lead to danger. Some lead nowhere. To find our way we survey the terrain and explore various routes.
On any journey into the unknown, your first big decision is who will you take with you?
Wholehearted Brand Building emphasises teamwork. This works because strong brands must resonate with many different types of people. A diverse crew creates more value.
Working with people from different disciplines, cultures and backgrounds widens creative inputs. Experience in different sectors cross-pollinates thinking.
Our approach values listening and learning from the unique insights and experiences of everyone involved.
In most of our branding projects we’re privileged to work people who have an ikigai approach to life.
You will work with such people on our Wholehearted Brand Building teams because that’s what we look for when we recruit new colleagues.
You’ll encounter caring people who are really good at building brands on our multicultural, multidisciplined team. We make a conscious effort to be helpful, kind and understanding to everyone we encounter.
Working across different industry sectors helps us cross-pollinate ideas and introduces us to new innovations. We offer global reach as a member of the Magnet marketing and advertising global network.
Being wholehearted means commitment. A commitment to doing what’s right, what’s wow and what’s valuable. Not what’s easy or expedient.
Most people we work with value our approach because it’s the same approach they take to living their life.
The creative process is fraught with contradictions. Reconcile these four forces to strike the right balance in your branding efforts…
Effective teamwork requires a mixture of oppositional traits and skills. Can your brand team find the sweet spot in healthy conflict?
Your brand personality shapes how your audience identifies with you. Can you find the balance in expressing a winning personality?