Leading Asia asset manager aligns brand with business

PAG – Brand evolution
Digital
Website

Confidently conveying leadership and achievement

A leading Asia asset manager with USD30 billion AUM, PAG is little known outside the global financial and investment sector. In spite of its low key approach, the company is an impressive success story and operates with rigorous integrity.

The relatively young company had prioritised business development before branding. Its website reflected this, giving first-time visitors an inaccurate perception of the company. 

After working together to define a brand model and key messages, Stepworks designed and developed a new website for the firm. The refreshed website was structured to be more informative and focused on user needs. 

Value created

Corrected first impressions – Website visitors unfamiliar with PAG now instantly experience a positive impression of a high quality, world class business.

Engaging UX & UI – The meticulous approach to navigation and information architecture gave visitors an easier, more rewarding experience. 


The team commissioned a goldfish photoshoot and video to bring the brand to life

pag-rebrand-digital-web-screens

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A series of icons were designed to represent PAG’s sector focus and expertise
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Regardless of their entry point, visitors can understand the scope of PAG’s business

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hello@stepworks.co
+852 3678 8700

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29 Wyndham Street
Central, Hong Kong

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