Simplifying a complex offering

A material advantage for a Silicon Valley materials science leader

Niche technology leader Matrix Industries sought a new corporate identity to attract potential customers and investors.

The company has developed technically superior thermoelectric material and related technology. A little known technology, thermoelectrics harvests electricity from temperature change. And enables solid state refrigeration.

The rebrand followed the launch of a successful Kickstarter campaign for their remarkable powered-by-body-heat wearable PowerWatch. Rebranding sought to energise perceptions of Matrix, its remarkable products and its potential.

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Value created

Opportunity explained – The rebrand clearly positioned Matrix as the efficiency leader in thermoelectrics. 

Business strategy aligned – Matrix corporate brand now maintains the perception of quality it developed by investing into its successful PowerWatch brand. 

Clear expression of value – The rebrand gave the Stepworks team familiarity with Matrix technology. This led to strong messages for all future communications.

Previous logo
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Like the company’s offerings and approach, the distinctive new Matrix Industries logo expresses a cool energy
“It has been a great experience seeing our website and brand come together and clearly explain what we’re doing as a business. I enjoyed the thoughtful approach Stepworks brought. The reasoning behind their creative recommendations were often very compelling. Our presentation really is in good shape now.”

Nicole Cifani, VP, Marketing
Matrix Industries

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Matrix’s brand architecture
Illustrations and iconography designs help keep the Matrix story visually consistent
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matrix-industries-rebrand-illustrations-and-iconography
matrix-industries-rebrand-communications-guidelines
Brand guidelines keep all Matrix Industries communications and design teams on the same page

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+852 3678 8700

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