Niche technology leader Matrix Industries sought a new corporate identity to attract potential customers and investors.
The company has developed technically superior thermoelectric material and related technology. A little known technology, thermoelectrics harvests electricity from temperature change. And enables solid state refrigeration.
The rebrand followed the launch of a successful Kickstarter campaign for their remarkable powered-by-body-heat wearable PowerWatch. Rebranding sought to energise perceptions of Matrix, its remarkable products and its potential.
Opportunity explained – The rebrand clearly positioned Matrix as the efficiency leader in thermoelectrics.
Business strategy aligned – Matrix corporate brand now maintains the perception of quality it developed by investing into its successful PowerWatch brand.
Clear expression of value – The rebrand gave the Stepworks team familiarity with Matrix technology. This led to strong messages for all future communications.
“It has been a great experience seeing our website and brand come together and clearly explain what we’re doing as a business. I enjoyed the thoughtful approach Stepworks brought. The reasoning behind their creative recommendations were often very compelling. Our presentation really is in good shape now.”
Nicole Cifani, VP, Marketing