A clinical approach to healthcare identity

Revitalised website for a revitalised brand

Stepworks helped design a new website as part of the brand advisory service. The website was central to the rollout of Matilda International Hospital’s newly refreshed brand.

In addition to the information architecture and key page copywriting, Stepworks designed the website aesthetics, according the new brand guidelines, which was then coded by a third party. 

Value created

User friendly – The flat user-centred website architecture enables visitors to quickly find what they need, regardless of which page they entered.

Longevity – By following best current practices for design, device compatibility and SEO, the new website is designed to be more useful to more people for a longer time.

Amplified brand – The website accurately communicates Matilda’s key brand messages to all its most important stakeholders.

The new website features a flat, user-friendly architecture that was achieved by first developing the navigation and copywriting for key pages

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