A clinical approach to healthcare identity

Taking the lead in Hong Kong hospital branding

Established in 1907, Matilda International Hospital is a leading healthcare service provider and world class private hospital in Hong Kong. Matilda has a long tradition of leadership and bringing innovation to healthcare in Asia.

Matilda commissioned Stepworks to create an identity that expressed its premium global standards, and provide a foundation for future communications initiatives. The objective was to align the hospital’s corporate identity with its strong reputation for staying at the forefront of medical advancement.

Value created

Leadership asserted – The hospital’s new brand amplifies its modernity and celebrates its rich history. It encourages Hong Kongers to take a fresh look at its overall offering.

Clear differentiation – The simple, confident, contemporary design sets Matilda apart from the staid, dated formality of most Hong Kong hospital branding.

Modern, simple and friendly, the new logo is inspired by the hospital’s location atop the iconic Victoria Peak
“The new logo injects positive energy into our brand, and reaffirms our strong commitment to connect with our patients and healthcare partners.”

Linda Burgoyne, CEO
Matilda International Hospital

The logo symbol can be adapted into icons visually expressing relevant concepts, and applied as a supergraphic

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