Just as a society benefits from laws and guidance, so does a brand.
The Hong Kong Judiciary’s new logo was launched with a set of guidelines mandating its use, and describing in detail how it must be applied.
The Judiciary logo depicts the Court of Final Appeal. The building is a fine symbol. Its neo-classical architecture, Ionic columns and dome speak of stability and strength. The historic facade conveys the majesty of the law and reflects the Judiciary’s common law heritage.
The equal weight of the Chinese and English logotypes, a dignified blue colour and the classic serif typeface represent in good faith the traditions of an impartial, independent and steadfast institution.
Clear guidelines – Government designers and contractors are able to easily apply the logo at every relevant location
Professional image – The Judiciary’s corporate approach to the design project reflects the institution’s commitment to process and attention to detail.