A DiagCor Life Science website was developed to spearhead the branding initiative and give confidence to key audiences.
The site was produced in English, Chinese and Spanish to reach the company’s most promising markets.
The website shares complex scientific principles with healthcare decision makers who may be unfamiliar with the technology. To obtain a credible understanding of molecular diagnostics, the Stepworks web copywriter spent time in the lab with DiagCor scientists.
Best practices ensure the website is SEO optimised, and a content management system enabled the DiagCor team to easily update key sections.
New opportunities – Providing clarity in its range and depth of operations, the website promotes new opportunities for cross-selling and upselling.
Multiple stakeholders served – Navigation, UI and UX were optimised to bring various stakeholders to relevant information with as few distractions as possible
Business – DiagCor was so pleased with the results of the rebrand and website, Stepworks was engaged to also help create a new brand for the group.